01
Review the materials
Product information, ingredients and development background help us understand the maker’s intentions through the materials they submit.
JAPAN · AWARD 2027
NUTRITIONSELECTIONS
FUNCTIONAL
VALUE
AWARD
A closer look at products.Recognition for their value.
Awards for food, dietary supplements, and cosmetics. We explore the ideas behind each product through its concept and the experience it offers.
Images of people illustrate the selection process.
PEOPLE & PERSPECTIVE
A human perspective.A closer look at each product.
Some qualities cannot be conveyed by an ingredient description alone. Others only become clear when you hold the product in your hands. Nutrition Selections considers each product's distinctive value, starting with the product itself and the materials submitted.
We bring together perspectives relevant to each product category, using the qualities we identify to guide selection and shape its story.
About the Organization02
Explore the Product
Tasting, handling, and exploring how a product is used. We focus on the experience each product offers.
03
Put value into words
We identify each product’s characteristics and bring its distinctive value into the selection process and award profile.
AWARDED PRODUCTS
Award-Winning Products
Food, dietary supplements, and cosmetics. Discover the qualities of selected products and the stories of their makers.
御熹堂 益固醇 — Red Yeast Rice, Natto & Q10 Supplement
Best Cardiovascular Health Award
Read the product profile
優固倍 優固關 — Joint Health Supplement for Dogs and Cats
Joint Support Award for Pet
Read the product profile
No award-winning products match your selection.
SIX PERSPECTIVES
Understanding value,through six perspectives.
From concept and experience to communication, we consider the many ways a product connects with everyday life.
CONCEPT01
Product Concept
Who is the product for, and what value does it offer? We explore the thinking behind its concept and development.
FORMULATION02
Ingredients & Formulation
Ingredient and formulation information helps us understand how the product’s design supports its concept.
EXPERIENCE03
User Experience
Taste, aroma, texture and ease of use. We consider the everyday experience in ways relevant to each product.
COMMUNICATION04
Clarity of Information
We consider how clearly labels and descriptions explain the product’s characteristics and directions for use.
RELEVANCE05
Fit with Daily Life
We look at when a product is used and how easily it fits into a routine to understand its role in everyday life.
DESIGN06
Design
We consider how containers, packaging and presentation balance the product’s identity with ease of use.
These six perspectives help us describe a product’s characteristics. The program does not conduct testing or scientific verification for every item; the scope of review varies according to the product and the materials submitted.
2027
THE AWARD MARK
Recognized value,made visible.
The award emblem conveys the ideas and care behind a product at a glance. Together with product profiles in Japanese and English, it brings each product’s distinctive appeal to life through words and visuals, helping new audiences discover it.
- 01
Discover the Value
We identify what makes each product distinctive through its concept, the experience of using it, and its place in daily life.
- 02
Give value a visible form
The award emblem and product profiles in Japanese and English give the recognized value a clear, immediately understandable form.
- 03
Share the value
Create new opportunities for people to discover your product online and through promotional materials.
WINNERS ARCHIVE
Explore award winners by year.
Award names from 2026 and earlier remain unchanged.
Browse award-winning products by year.
ORGANIZATION
General Incorporated Association
Japan Health Industry Promotion Association
Nutrition Selections is an awards and information initiative operated by the Japan Health Industry Promotion Association.
For award participation, winner listings,
Contact us about award emblems.