NUTRITIONSELECTIONS
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Illustrative image of product materials and unbranded samples being reviewed during selection

NUTRITION SELECTIONS · 2027

FUNCTIONAL
VALUE AWARD

Product concept. Experience. Value for everyday life.
Recognizing what makes each product distinctive.

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Nutrition Selections Functional Value Award 2027
A new award from 2027

WHAT WE LOOK AT

For every product category,a tailored perspective.

Our six perspectives are not applied identically to every product. We tailor the review to each product’s category and characteristics.

FOOD

Food

From the materials
Ingredients, production methods, development background and intended dining occasions
From the Product
Taste, aroma, texture, packaging, and ease of handling
In the product profile
Ways to enjoy the product and the thought behind its creation

HEALTH FOOD

Dietary supplements

From the materials
Ingredient and formulation details, product concept and labeling information
From the Product
Form, flavor and aroma, ease of use, and packaging
In the product profile
How the product fits into daily life and how clearly its information is presented

COSMETICS

Cosmetics

From the materials
Product concept, directions for use, and the relationship between formulation and presentation
From the Product
Feel, fragrance, ease of use, containers, and packaging
In the product profile
When and how the product is used, and the value the brand aims to offer

These six perspectives help us describe a product’s characteristics. The program does not conduct testing or scientific verification for every item; the scope of review varies according to the product and the materials submitted.

FROM ENTRY TO PUBLICATION

From first inquiryto publication.

We discuss the information needed for each product, then use the characteristics reviewed to inform its award record and product profile.

  1. 01

    Initial consultation

    We ask about your product’s category, its characteristics and the information you would like featured.

    What We Review Product overview, preferred timing, and questions to discuss

  2. 02

    Share products and supporting materials

    Participants share product information and development background. Depending on the product, we also examine the physical item.

    Key materials Product descriptions, ingredient and formulation details, directions for use and other relevant information

  3. 03

    Understanding Characteristics and Making Selections

    Using the submitted information and the product itself, we identify the perspectives most relevant to the product and organize its distinctive features.

    Perspectives Concept, formulation, experience, communication, everyday relevance, and design

  4. 04

    Award records and product profiles

    We record the award year, category and award name, and provide guidance on the product profile page and award emblem.

    Published Information Product images, award details, and a product profile based on the supplied materials

This award recognizes product concepts, experiences and value for everyday life. It does not certify or guarantee effects, efficacy, safety, quality or regulatory compliance.

Nutrition Selections Functional Value Award 2027
FUNCTIONAL VALUE AWARD
2027

THE AWARD MARK

Recognized value,made visible.

The award emblem conveys the ideas and care behind a product at a glance. Together with product profiles in Japanese and English, it brings each product’s distinctive appeal to life through words and visuals, helping new audiences discover it.

  1. 01

    Discover the Value

    We identify what makes each product distinctive through its concept, the experience of using it, and its place in daily life.

  2. 02

    Give value a visible form

    The award emblem and product profiles in Japanese and English give the recognized value a clear, immediately understandable form.

  3. 03

    Share the value

    Create new opportunities for people to discover your product online and through promotional materials.

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