CONCEPT01
Product Concept
Who is the product for, and what value does it offer? We explore the thinking behind its concept and development.
NUTRITION SELECTIONS · 2027
FUNCTIONAL
VALUE AWARD
Product concept. Experience. Value for everyday life.
Recognizing what makes each product distinctive.
SIX PERSPECTIVES
Understanding value,through six perspectives.
From concept and experience to communication, we consider the many ways a product connects with everyday life.
FORMULATION02
Ingredients & Formulation
Ingredient and formulation information helps us understand how the product’s design supports its concept.
EXPERIENCE03
User Experience
Taste, aroma, texture and ease of use. We consider the everyday experience in ways relevant to each product.
COMMUNICATION04
Clarity of Information
We consider how clearly labels and descriptions explain the product’s characteristics and directions for use.
RELEVANCE05
Fit with Daily Life
We look at when a product is used and how easily it fits into a routine to understand its role in everyday life.
DESIGN06
Design
We consider how containers, packaging and presentation balance the product’s identity with ease of use.
These six perspectives help us describe a product’s characteristics. The program does not conduct testing or scientific verification for every item; the scope of review varies according to the product and the materials submitted.
FROM ENTRY TO PUBLICATION
From first inquiryto publication.
We discuss the information needed for each product, then use the characteristics reviewed to inform its award record and product profile.
- 01
Initial consultation
We ask about your product’s category, its characteristics and the information you would like featured.
What We Review Product overview, preferred timing, and questions to discuss
- 02
Share products and supporting materials
Participants share product information and development background. Depending on the product, we also examine the physical item.
Key materials Product descriptions, ingredient and formulation details, directions for use and other relevant information
- 03
Understanding Characteristics and Making Selections
Using the submitted information and the product itself, we identify the perspectives most relevant to the product and organize its distinctive features.
Perspectives Concept, formulation, experience, communication, everyday relevance, and design
- 04
Award records and product profiles
We record the award year, category and award name, and provide guidance on the product profile page and award emblem.
Published Information Product images, award details, and a product profile based on the supplied materials
This award recognizes product concepts, experiences and value for everyday life. It does not certify or guarantee effects, efficacy, safety, quality or regulatory compliance.
2027
THE AWARD MARK
Recognized value,made visible.
The award emblem conveys the ideas and care behind a product at a glance. Together with product profiles in Japanese and English, it brings each product’s distinctive appeal to life through words and visuals, helping new audiences discover it.
- 01
Discover the Value
We identify what makes each product distinctive through its concept, the experience of using it, and its place in daily life.
- 02
Give value a visible form
The award emblem and product profiles in Japanese and English give the recognized value a clear, immediately understandable form.
- 03
Share the value
Create new opportunities for people to discover your product online and through promotional materials.