From the 2027 awards onward, NUTRITION SELECTIONS will use the name FUNCTIONAL VALUE AWARD, with separate new emblems for Gold and Silver.
We are updating the award name and visual identity to communicate the value of product concepts, user experiences and ideas for everyday life. We have also updated the official website to make award-winning products and award details easier to explore.
The 2027 awards: Gold and Silver
Both awards draw on the same six perspectives to understand a product’s overall value and distinctive strengths. Gold and Silver recognize different ways that value emerges.
Gold Award | Outstanding overall value
Recognizes products whose concept, formulation, experience and communication work together to create outstanding value as a whole. The focus is on coherence and refinement across these perspectives, connecting concept, design and experience.
Silver Award | A distinctive strength
Recognizes a clear, distinctive strength in a particular aspect, such as formulation, ease of use or everyday relevance. The focus is on a product’s specific features, including ingredient choices, the user experience or the way its value is communicated.
Six perspectives used in selection
For food, dietary supplements and cosmetics, product information, development background and, where relevant, the physical product are considered through the following perspectives.
- Concept — Intended users, the value offered, and the inspiration and development background.
- Formulation — How ingredients, formulation and product design connect with the concept.
- Experience — Everyday interactions such as taste, aroma, texture and ease of use, as relevant to the product.
- Communication — How clearly labels and explanations communicate features and instructions for use.
- Relevance — Use occasions, ease of continued use and the product’s role in everyday life.
- Design — How containers, packaging and presentation support usability and the product’s character.
Tailoring the review to each product
The six perspectives are not applied identically to every product. The areas emphasized and the scope of review depend on the product category, its characteristics and the materials submitted. Selection considers the features that can be understood from those materials and the product, focusing on overall value across several perspectives or a distinctive strength in a particular aspect.
These perspectives help organize a product’s characteristics. The program does not conduct testing or scientific verification for every item; the scope depends on the product and the submitted materials.
Explore each perspective on the Award 2027 page.
Products Awarded in 2026 and Earlier
Previous award records will retain their original award names and years. This change will neither revoke previous awards nor automatically convert them to the new award.
The scope and duration of use for previous emblems remain subject to the terms agreed when each award was granted. Previous emblems will not be replaced with the new design. Please contact the program office with any questions about your award.
About the New Emblem
The 2027 FUNCTIONAL VALUE AWARD will use separate Gold and Silver emblems bearing the new name and award year. Product profiles will state the award year, category and whether Gold or Silver was received, and display the corresponding emblem.
What the award represents
This award recognizes product concepts, experiences, and the value products offer. It does not certify or guarantee medical effects, product safety, regulatory compliance, or similar matters.